BMI3C: Marketing
Credit Value: 1.0
Grade
Grade 11
Credit Value
1.0
Course Type
College Preparation
Total Hours
110 hours
Course Description
This course introduces the fundamental concepts of product marketing and examines how trends, issues, global economic changes, and technology influence consumer buying habits. Students will engage in market research, develop marketing strategies, and produce a marketing plan for a product of their choice. Key topics include the 4 Ps of marketing (product, price, place, and promotion), product development, distribution strategies, and the influence of new information technologies on marketing.
Course Outline
| Unit | Title | Hours |
|---|---|---|
| Unit 1 | What is Marketing? | 12h |
| Unit 2 | The Consumer | 12h |
| Unit 3 | The Competitive Market | 12h |
| Unit 4 | Market Research | 12h |
| Unit 5 | Product Development | 12h |
| Unit 6 | Positioning and Branding | 13h |
| Unit 7 | Pricing | 13h |
| Unit 8 | Distribution and Logistics | 12h |
| Unit 9 | Advertising, Promotion and Sales | 12h |
| Total | 110h | |
Assessment & Evaluation
Evaluation Breakdown
Per Ontario's Growing Success policy
Achievement Categories
Enrol in BMI3C
Enrolment includes everything — full course content, OCT-certified teacher support, and your official Ontario record. Tuition is arranged through your education partner.
- Full course content & animated lessons
- OCT-certified teacher support
- Official Ontario Student Transcript
- 24/7 course access
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